AREA of EXPERTISE

1. Microeconomic Analysis
2. Game theory
3. Marketing Strategy and Marketing Analytics

WORK HISTORY

• 08/14-07/17     Department Chair, Department of Business Management
• 08/11-present  Professor, Department of Business Management, National Sun Yat-Sen University, Taiwan
• 05/09-08/11     Division Head of Student Exchange, Office of International Affairs
• 08/06-07/11     Associated Professor, Department of Business Management, National Sun Yat-sen University
• 03/03-07/06     Assistant Professor, Department of Business Management, National Sun Yat-sen University

EDUCATION

• Ph.D. in Marketing, June 2001, National Taiwan University, Taiwan.
  
• Master of Business Administration, June 1997, National Taiwan University, Taiwan.
• Bachelor in Mathematics, June 1995, National Taiwan University, Taiwan.

PROJECTS

• 2017-2019       Manage Customer Lifetime Value (CLV) by Big Data Analytics
• 2013-2016       The Effects of Consumers’ Regret Aversion on a Firm’s Marketing Strategies
• 2011-2013       Perceived Experience Utilities of Family Stories – Empirical Study on Taiwanese Family Firms
• 2011-2013       The impact of retailer extended warranty on the manufacturer’s warranty policy and channel performance
• 2011-2013       The impact of retailer extended warranty on the manufacturer’s warranty policy and channel performance
• 2009-2011       A Study of Strategic Effects of Opaque Products in  Travel Industries
• 2007-2009       Pull Promotions and Vertical Product Line Design
• 2007-2008       Manufacturer’s optimal dynamic product line strategy under the threat of entry
• 2006-2007       Downward Line Extension as a Means of Entry Deterrence
• 2004-2005       Theory of Double Coupon: Strategic Interaction Perspective
• 2003-2004       Manufactures’ Optimal Product Line Design under Common Retailer

TEACHING EXPERIENCE 2004-2009 

• Doctoral, Microeconomic Analysis.Special Topics in Industrial Economics
• MBA, Managerial Economics.Multivariate Data Analysis.Human Resource Economics
• Part-time MBA, Managerial Economics for Strategic Decisions
• BBA, Economics.Microeconomics

SERVICES 

• 08/14-present  Department Chair, Department of Business Management, National Sun Yat-sen University.
• 05/09-08/11     Division Head of Student Exchange, Office of International Affairs,National Sun Yat-sen University.
• 12/04-09/12     Board of Directors, Chinese Academy of Direct Selling Management, Taiwan

PROFESSIONAL MEMBERSHIPS