Min-Hsin Huang

Office: CM4109
Phone: 4661
Email: minhsin@faculty.nsysu.edu.tw

AREA of EXPERTISE

1. Services Marketing
2. Relationship Marketing
3. Retailing Management
4. Brand Management

WORK HISTORY

• 2012~              Associate Professor, Department of Business Management, National Sun Yat-Sen University
• 2008-2012       Assistant Professor, Department of Business Management, National Sun Yat-Sen University
• 2004-2008       Assistant Professor, Department of Asia-Pacific Industrial and Business Management, National University of Kaohsiung
• 2000-2004       Research Assistant, The Ohio State University
• 1997-1999       Section Chief, Pacific Sogo Department Stores Co., Ltd., Taiwan
• 1995-1996       Logistic Planner, Bomy Co. Ltd., Taiwan

EDUCATION

• Ph.D.  2004, The Ohio State University, USA. 
• MS    1993, National Chung-Hsing University, Taiwan
  
• BS    1991, National Chung-Hsing University, Taiwan

PROJECTS

• 2016~2018      Examining the Long-Term Effects of Relational Benefits on Customer Gratitude
• 2014~2016      A Dynamic Approach to Relationship Marketing in Service Contexts
• 2012~2014      Customer-Company Identification and Positive Word-of-Mouth: A Longitudinal Study
• 2011~2012      Do Grateful Customers Have Higher Loyalty? Theoretical Development and Empirical Validation
• 2010~2011      Customer Satisfaction with Service Encounters Involving Failure and Recovery: Does Brand Equity Matter?
• 2008~2009      The Impacts of Work-Family Conflict on Job Stress and Turnover Intensions for Male and Female Service Employees
• 2006~2008      Consumer Attitudes toward Food Safety and Knowledge of Avian Influenza

TEACHING EXPERIENCE 2004-2009

• Doctoral               Business Research Method
• MBA                     Services Marketing, Marketing Management
• Part-time MBA    Marketing Management
• BBA                      Marketing Management, Retailing Management, Consumer Behavior, International Marketing Management

SERVICES

• 2012-2013       MBA program coordinator
• 2009-2011       MBA program coordinator
• 2009                  Graduate students recruiting committee

PROFESSIONAL MEMBERSHIPS

• 2016~2017      Academy of Marketing Science (AMS)
• 2009~2014      American Marketing Association (AMA)
• 2008                  Academy of Management (AOM)
• 2006~2007      Academy of Marketing Science(AMS)

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